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Our rebrand: FMR are now AME Group

Our rebrand: FMR are now AME Group

AME Group

We’re excited to let you know that we’re now AME Group! Learn all about the changes and what they mean for you:

New brand, new focus

Since bringing our exclusive, innovative range of viticulture sprayers to Australia in 2011 (see our story here), we expanded our product portfolio to better service the local market. Soon after, we added canopy and undervine management equipment, and developed an exclusive range of products for the Australian horticulture industry.

As we’ve focused more and more on supporting Australian growers, our business and brand has evolved alongside our customers. We realigned our core values with your needs, driven by the vision to become the caring partner of choice for primary producers right here in Australia.

So it was a natural next step to create a new, distinct identity to reflect this direction and better resonate with your industry.

Same people, same service

Rest assured, the only thing that’s changing is our market focus and name.

Our people and our exceptional local dealer network are still here for you. So you can expect the same service and support you always have – together with a renewed focus and commitment to you and your growth.

Better still, our dealer network continues to grow into new regions, so you can enjoy even more on-the-ground support.

Looking ahead

Energised by our new brand look and identity, we’re looking forward to continued innovation. We will also introduce new products into the range to meet ongoing changes and challenges within the viticulture, horticulture and agriculture industries.

That being said, we’re not veering from the core offering local growers have come to rely on for almost 50 years. We’ve seen what happens when companies diversify too widely and can’t offer the unique technical solutions needed – with producers the ones who ultimately lose out.

As we enter this exciting new chapter, we look forward to growing our relationship with you and helping your business grow and flourish.

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